Another time has passed and you realized that the results of your business have not been as good as you expected? The great truth is that having a business goes far beyond the final sale. First of all, you need to understand your market, plan, create a website, test strategies…

In times of social networks and high public opinion, the concern with the image and reputation of a company/ brand has never been as important as it is today. …

All companies want to have a strong, positive and trustworthy brand. Although many bet on marketing actions to grow, it is important to be aware of how the public perceives your brand. The image that your company wants to project is not always associated with the way consumers see your…

Online customer reviews are the main measure of trust, as they are nothing more and nothing less than social proof that that brand is (or is not) trustworthy. …

As you may have noticed, online ratings or reviews are very powerful for businesses looking to reach more customers with relatively low investment. Read on to find out why online reviews are so important! 1. The power of social proof in the purchase journey You know that moment when you’re…

There is no faster or more efficient vehicle for those who want to make their brand better known, expand their business, diversify their operations and communicate with a wider audience. …

Many companies, especially the smaller startups, have invested in courses and training aimed at complementing the formal education that their employees and managers acquired during their college years. This is because, as the technological development has enabled access to the internet to an increasingly wide audience, the behaviour and the…

The internet has become one of the main tools to be used in the business world. For this reason, many companies bet their brand on digital media and seek to gain authority and a good reputation in order to win more customers. …

A good reputation is essential for a company to succeed in the digital world. …