ReputationDefender
Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.
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Reputation, or in this case, online reputation, is the opinion, idea or concept that people form about an institution, brand, company or person based on their experiences with them. It is important to realize that online reputation is not under the absolute control of the subject or organization.

Beyond the image projected by the brand or company itself, online reputation also consists of the messages, comments and opinions expressed by third parties on social networks, forums, blogs, review portals and online media. …


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You have already heard about SEO, and perhaps have already done a little research about what is means and how it works, and now you are wondering if it’s a worthwhile investment. The answer is a resounding — Yes! But why? Why does it make sense to invest in SEO?

  • Because it works

There are isolated voices that claim that the era of search engine optimization is over. The opposite is the case. SEO has simply changed for the better in recent years. In the past, SEO was very spam-heavy. However, this has changed significantly with the constant Google updates…


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Since digitalization, millions of people can influence the reputation of your company. This has a significant influence on your external image and, in the long term, on your online reputation.

But what exactly is online reputation?

Basically, online reputation means how a company is perceived by others on the Internet. Online reputation is created by the interaction of a wide variety of players on different channels.

On the one hand, individual customers of the company actively contribute to its reputation, for example by writing comments or leaving reviews on different social networks. On the other hand, there are forums and…


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In order to achieve the greatest possible effect on Google with link building and backlinks, we will now take a look at what you should pay attention to when setting backlinks. Below you will find a short list that you can use as a checklist for your Off-Page optimization.

1. Anchor texts

Anchor texts are the link text. In most cases, link texts are a word, phrase or sentence that briefly addresses what is waiting for the user on the other side of the link. The more descriptive the anchor text or link text is, the better.

But be careful…


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If you want to improve your reputation in digital media, online reputation management is the term you’re looking for. Nowadays, the Internet presence is more important than ever before. What are the most important questions about online reputation management, and how to answer them? Read below.

What is Online Reputation Management?

Online Reputation Management (ORM) refers to the continuous monitoring and strategic influencing of reputation in the digital sphere. Online Reputation Management aims to positively influence the reputation of a person, a company, a brand and its products/services. …


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How you can significantly improve your ranking in Google search results with competent off-page optimization of your web pages, blog articles or product pages.

Interested? Then read on now!

Off-Page optimization& Goals

Alongside On-Page optimization, so-called Off-Page optimization is one of the two main pillars of search engine optimization (SEO). The Off-Page Optimization Pillar includes all measures that are not carried out directly on your website, but contribute to your search engine ranking. …


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What is Online Reputation Management?

Online Reputation Management (ORM) is developing strategies to build or influence the public perception of an organization, individual or other entity online. In other words, your online reputation is what others think about you, your brand or organization based on the information they find online.

Tips& tools on how to manage your online reputation

Don’t wait until you face a bad review or hear negative comments to start reputation management. Build a sustainable reputation strategy and implement it step by step. How do you want to be perceived? What are your values and mission statements…


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A good Search Engine Optimization (SEO) strategy helps catapult a website to the top of search engine results. It can also help boost a company’s visibility and brand. No wonder many companies are already successfully using SEO to their advantage.

The fact is — websites without top rankings on Google are rarely or never clicked on. This means losing potential customers who are already actively searching for a product or service.

SEO is by far not only something for the big global players in business. Local businesses can greatly benefit as well, even more now in times of a global…


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Online Reputation Management (ORM) means taking control of your online representation. Its tools and strategies ensure that people find the right materials when they search for you on the Internet. When implemented well, online reputation management creates positive representation online, counteracts misleading content, and allows you to look your best.

Why should you care about your online reputation?

When a customer is interested in a product or service, it is almost a matter of course that they search the Internet for testimonials from other customers. Of course, they do not spend days or even weeks systematically evaluating all the sources…


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Seeing the biggest competitor on Google above your own company hurts. Because everyone knows that in this digitally-driven era, customers inform themselves independently on the web. And naturally, the company with the better ranking, attracts more potential customers to its website. In addition, it benefits from an image gain, because potential customers classify the companies on the best Google places as more relevant. No wonder search engine optimization (SEO) is an important marketing discipline today.

Below you will find simple tips on how to bring your site to the front in the Google ranking. If all these tips are implemented…

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