ReputationDefender
Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.
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If you ask SEO experts, most of them will agree — backlinks play the biggest role in search engine ranking. Backlinks are difficult to manipulate, and therefore an excellent index for search engines to find out how popular a website actually is. The more links leading to a website, the more important it is for search engines.

Here is what backlinks are all about and how to specifically build good backlinks.

Five indicators for good backlinks

  • Relevance: The relevance of a backlink is determined on the one hand by the content of the linked page and on the other hand by the content of the anchor text. …

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Whether you’re starting a business or maintaining a personal blog, your website alone isn’t enough to get the most out of your content. You need external communication channels. Social media is playing an increasingly important role. With Social Media Marketing, you increase your reach, strengthen customer ties and ultimately become more present.

So what exactly is Social Media Marketing and why is it so important for success in the first place?

What is Social Media Marketing?

The term Social Media Marketing covers all activities that are carried out via social media channels and which serve to increase traffic, reach and customer loyalty. The external channels serve as a supplement and multiplier of your existing web presence. …


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The question — which is better: SEO or SEA? After all, it’s also a legitimate strategy to first place ads on a new website in order to gain visibility right away. And we also know that SEO is only successful in the long term and that you don’t want to wait until the first searchers get lost on your website.

And even if these are absolutely valid arguments, some basic SEO basics should be ensured, so that your ads are displayed to the appropriate, potential customers and you do not pay too high CPCs (cost per click).

1. Keyword research

A comprehensive keyword research is the basis for your search engine optimization and advertising. Somehow logical, because you want to optimize your content for certain search terms and make it findable. Be it via organic, i.e. …


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Everyone talks about the ideal customer experience, suitable information and offers at all digital touchpoints. But what counts most for a provider’s online reputation is what customers say about it there.

At a time when the Internet influences almost every purchase decision, those who want to attract and retain customers must polish their digital brand image to a high degree. According to several studies, most consumers look at online reviews before making a purchase decision.

Good customer experience, good brand image

So how can companies strengthen the perception of their brand and what role does online reputation play in this? The brand image is a decisive success factor for many companies. The brand makes a promise of performance across locations or branches that must be fulfilled at every single customer contact point at all times. …


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It often seems as if the marketing world reinvents itself from week to week. A trend here, a new study there, and the competition is often doing exciting things as well. It’s hard to keep an overview.

Here are six (6) methods of online marketing that you can use to drive your digital presence.

1. Blog

A few years ago, the blog was the total rage. Every company and a great many private individuals were desperate to have their own blog. While this trend has slowed down considerably among private individuals, more and more companies are still jumping on the blogging trend. …


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Very often keywords are described as a cryptic vehicle that will get you good positions in search engines. For many, who have not yet dealt with search engine optimization in depth, keywords are a term full of question marks.

But don’t worry, it’s not that difficult. Keywords are a logical concept that you can understand and use successfully and should consider in your content strategy.

And what are keywords then?

Usually keywords are a search term in the expression and language of the target audience. Keywords are a concept that can and should be scaled. They are a logical approach. It is not about squeezing a term 50 times into a text to get ranked high in search engines with that term. Keywords are used sensibly and not excessively. …


The following SEO tips are evergreens — which means they are relevant today and they probably will be in the future too. Try to consider all these recommendations in your search engine optimization and you will see how your ranking will improve.

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Target a search intent, not keywords

Because keywords cannot be targeted. The search intent or user intent, is what goes through users’ minds when they type something into a search engine. People have a certain intention in their mind. They put something into words and type it into search engines with the desire to fulfil your intent.

Therefore, always try not to text stubbornly on keywords, but always question: What does the person who is searching for keyword XY want to be shown? …


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Purchase decisions are made completely differently in the digital world than in the analog world. Today, even B2B buyers form 60% of their opinion about a purchase by researching on the Internet before contacting a company.

In B2C, the Internet influences customers’ buying decisions by up to 90%. To survive, you need to forge an online marketing strategy for digital customers.

Here is how to create an online marketing strategy and a few tips on what tools you need to implement it.

What is a marketing strategy in general?

The word strategy is completely overused today. Yet strategy is something very simple — a plan with actions to achieve a goal. …


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In this day and age, social contacts take place far more frequently — at least in our perception — via social media than on a personal level. Of course, it is important to differentiate according to the type of contact. But regardless of whether it’s an exchange between friends and family, whether a company is addressing the end consumer, or whether you’re in B2B sales: At the end of the day, you’re still communicating “person to person.” If you’re a B2B company looking to make good use of social media, you should already take this fact into account.

Below you can read why you need a B2B social media strategy, what it might look like, and what goals it can help you achieve. …


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Are you already working with link building for your search engine optimization? Find out about the exciting possibility to get many high-quality links to your own website and how you can improve your search engine ranking through link building!

What is link building?

Link building is basically about generating as many high-quality links to your website as possible. If your own website has many external links, Google assumes that there is relevant content on the page. However, it is also important that Google classifies the links, so-called backlinks, as helpful, logical and related to the topic and thus places the page further up in the search engine ranking. …

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