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ReputationDefender
Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

The evaluation of your brand’s online reputation is fundamental to the life cycle of your business. The results will determine the perception that customers, users and visitors have of your brand. But it is especially important because both the management and assessment of online reputation will proactively influence the building of that perception and image.

For example, the use of specific techniques and strategies can help you “bury” harmful content found in Google’s search engine results pages (SERPs). And, at the same time, boost the content that makes your brand attractive. …


Social networks are a field of personal interaction, of closeness, which helps to “put skin” on the brands. The power of social media as a humanizing tool is indisputable.

Now we are all at the same level. Contrary to traditional advertising communication, in social networks a consumer’s opinions can have the same or more impact than those published by the brand itself. This has completely changed the rules of the game and the attitude of brands has been forced to change as well in order to adapt.

The same messages, the same tone and the same strategies no longer work…


SEO positioning can be defined as the series of techniques that allow our website to be easily found by our potential customers or users looking for our services through the Internet, by means of search engines or what is the same, in Google.

In this sense, proper SEO optimization is the one that leads you to be first on Google’s list when users search for something that they could find on your website. …


It is difficult to cook something if you don’t know what it is. The first thing to ask ourselves is what is online reputation? Although it is clear that online reputation is fundamental for companies, it can be difficult to give an accurate definition. The reason is that it is an intangible value, and as such, delimiting and describing it is not an easy task.

Online reputation is basically the reflection of the prestige of a person or brand on the Internet. Unlike branding, which can be generated through advertising media, reputation is not under the absolute control of the…


The Internet, and in particular social networks, are becoming the natural setting for the relationship between brand and consumer. From small and medium-sized companies to large multinationals, brands are increasingly aware of the opportunities offered by the network and seek to have a good page or profile from which to sell, manage customer service — in short, to communicate.

However, it is not about bombarding with your products, services and offers. It’s not even about offering content that you know your audience is interested in. The most important thing is that you allow it to be a two-way communication. …


Your consumers can be the best salespeople. According to studies, 84% of online shoppers trust the opinions of other customers as much as they trust personal recommendations in their environment, and more than half visit a website after reading a positive review.

Why does marketing that leverages user-generated content work? Why do consumers take advice from other customers into account? This content triggers a psychological response called social proof, which makes people assume that the actions of others reflect correct behaviour for a given situation.

In our everyday lives, we are influenced by the advice of others. If a friend…


If you know the importance of online reputation for companies, you know that either you start as soon as possible to make a good management of your brand or you will be sentencing your company to certain failure. Here are six keys to improve your brand reputation and build customer loyalty and increase their trust, thus boosting the growth of sales and results.

1. Leverage content marketing to improve your brand’s reputation

When it comes to managing your brand reputation, a key element is content marketing, which consists of creating interesting and educational content for your audience.

You can create…


In the age of the Internet and social networks, online reputation reflects the overall health of both brands and companies and becomes a relevant factor for company growth. In short, nowadays it is essential to have the necessary tools to carry out a correct online reputation management.

The main advantage of proper online reputation management is that it allows organizations to take advantage of the data from the interactions that occur between their customers and potential consumers and the brand. …


That content is king is something we have been hearing for a long time, but is it still king in 2021? The answer is yes. Content is the most effective way to give any brand a human identity, generate leads and therefore increase sales. And now that consumer expectations have changed and it is more difficult to connect emotionally through conventional advertising channels, it has become even more important. Learn what branded content is and how it can help you improve your brand’s image.

What is branded content?

It is important to realise that branded content is more than just…


When we usually look at a logo of a well-known brand, we almost immediately link it with the company. This is one of the actions of branding, which allows us to put a company in our minds. Therefore, it has become one of the best allies in digital marketing strategy.

Branding is one of the best techniques used by digital marketing so that a brand can increase its recognition in front of its customers, competitors and the public. Thus, it seeks to create a set of emotions and brand building with the help of a digital marketing strategy. …

ReputationDefender

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