Why Your Website and Domain Are Important Digital Assets That Need Protection
Businesses have many assets that are worth protecting, like cash, inventory, equipment or buildings. A brick and mortar business owner would never leave the keys to their shop in the hands of a third party without proper protections in place.
What about the digital marketing assets of a business? How valuable are online assets?
The web presence of a business is very much an asset as well. For example, in the event of an acquisition, the potential buyer would want to have the digital assets of the business as part of the transaction.
There are several types of digital assets a business can own. Below you can see why it’s essential to maintain control over your website and domain.
The most important digital marketing asset for your business is the domain name. This is basically the online address of your business. When you register your domain name, be mindful of who will be registered as the owner, if it isn’t you.
Whoever is the owner of the domain registry, will be in control of this digital asset. Losing control of the domain means that in case of conflict you open yourself to additional risks. Moreover, the domain registrars usually send a notice to those listed on the registration in advance of the domain expiring. If you aren’t listed on the domain registration, you won’t receive any notifications.
Whenever your domain expires and your website is unreachable, Google and other search engines will quickly remove it from their search results.
Even though the website is not as critical as your domain, you need to be careful who builds your website and where it is hosted. There are two parts pertaining to the website: the website hosting and the website content.
Website hosting is like a rented online property that houses your website. While web developers will usually offer a hosting solution, you can always choose your own.
If you plan on having longer term collaboration with the developer, you can host with them. Make sure that you have administrator access to the hosting account and the website content management system. Should anything happen to your contract or working conditions with the hosting provider, you will need access as an administrator to move the website to new hosting.
The content of your website also needs to be backed-up to ensure you don’t lose everything in a worst-case scenario. Website content includes your design, content management system and the content you create.
The website is the foundation of your web presence. If you lost access to it tomorrow, would you be able to rebuild the site on another hosting account?