Why SEO is So Important: A Guide for all Companies

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SEO summarizes all the activities that contribute to a website getting a high position in search results on Google. This can result from On-Page or Off-Page SEO optimizations. A good SEO strategy helps catapult a website to the top of the search engine results. It can also help to increase the visibility and brand of a company. No wonder that many companies already successfully use SEO to their advantage.

The fact is: Websites without top rankings on Google are rarely or never clicked on. As a result, you lose potential customers who are already actively searching for a product or service.

Advantages of SEO? What are the benefits of Search Engine Optimization?

SEO is a serious traffic channel in online marketing. Today, the use of SEO can even make a decisive contribution to how successful a company is. Therefore, it is no longer a question of whether SEO is even worthwhile. The following key points summarize the advantages of SEO.

SEO in the past vs. SEO today

Sophisticated algorithms enable today’s search engines to answer search queries and usually deliver very accurate results, providing the searcher with valuable information in the midst of a huge source of information.

After search engines had established themselves on the web, the first webmasters began to try to influence the search results. The resulting SEO community quickly discovered that relatively simple measures could manipulate a website’s rankings. The possibilities were uncomplicated and thus led to a profitable model. Thus, website operators were able to achieve a good ranking in the search results with little effort through practices such as keyword stuffing, link spamming, etc.

Over time, search engines such as Google realized that this was not in the users’ interest and began to develop algorithm updates. In recent years, these optimized the quality of the search results more and more, and low-quality websites and optimization measures lost value or were punished in the worst case. Due to the constant development of ranking factors and thus the improvement of search results, Google has become THE search engine and outdated SEO techniques today either have no relevance anymore or even a negative effect.

Overall, it can be said that SEO has become more comprehensive because it is no longer enough to look at the subject from a single point of view. Rather, SEO today is a complex interplay of various factors that must be optimally coordinated.

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