Why Original Research is Essential for Effective B2B Marketing

In a 2019 survey, 40% of the respondents said they had published results of original research within the last 12 months. The survey also found that companies using original research for marketing purposes are generally satisfied with its performance. Sixty percent of the respondents reported that it had met or exceeded their expectations, and 88% said they plan to conduct additional research in the next 12 months.

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