Any type of engineering firm you might be, you need a SEO strategy to stay competitive and keep a constant flow of clients. Search engines won’t become irrelevant any time soon and the amount of times these are used by prospects keep increasing.
Here are 4 Reasons Your Engineering Company Needs a SEO Strategy:
Customers Will Go Online to Search for Businesses
Almost all of prospective consumers will do a search online when looking for a business. The most basic requirements for an engineering company remain a mobile responsive website, social media profiles and a type of blog. Different customers will use different channels to research or reach out to your business.
While most engineering companies are B2B agencies, it would be a mistake to assume that only B2C businesses can benefit from an online exposure. Businesses are consumers too and business managers go online as well, e.g. when they are conducting an initial search for suppliers or partner companies.
The First Page of Search Results Should Be Your Goal
As you start doing some search engine optimization, you might think being on the second or third page is good enough. However studies have shown that users don’t go beyond the first page most of the time. Therefore, if your engineering company is on the 2nd page you’re losing most of the search trafic for your company.
This is not a reason to be discouraged however, as users might not go beyond the first page, but they will often change their search query to find what they need. Start small and find the niche keywords your company is ranking in the first 3 pages for and focus on creating content to help boost that ranking to the first page. Claim your place for the niche keyword phrases and then slowly expand into the more competitive ones.
SEO is a Cost-Effective Method
SEO is a cost effective method to get sales leads because it generates organic traffic that becomes basically free in the long run. You can always pay for Google Ads, pay-per-clicks (PPC) or even social media ads to draw visitors but SEO uses free tools to boost your rankings.
The ROI for organic SEO is typically higher than the ROI of paid ads. When your SEO strategy consists of creating content around relevant keywords on your website, blog or social media posts, the chance that Google will give your website priority in search results is higher. Someone searching for a keyword related to your engineering business will receive results that have been optimized for that specific keyword. If you have an optimized website or business profile, all of the organic search traffic you receive is free.
Competitors Already Use SEO
It’s highly likely that your competitors are already using SEO to improve their position in the search results. In order to test for this, do a search on keywords associated with your products or services.
Who appears on the first page, has the more successful SEO strategy. This way, you can also gauge the level your company is at. Keep in mind that the implementation of a successful SEO strategy doesn’t happen overnight. It takes time, planning, strategy and execution of content creation. It can take up to 6 months of writing 2 articles a week to really see a boost in organic traffic to your website.