Logistics is one of the industries that don’t attract a lot of public attention. As such it has struggled to gain recognition from the general audience. It is hard for an outsider to get a clear overview of the logistics industry, and typically only those on the inside get to know the intricacies of the industry.
Social media can enable logistics companies to capture a larger audience by bridging this gap. The lack of exposure has suppressed the industry, while other industries gained more recognition. Social media can influence this by acting as a central point that brings together those within the industry, while educating those who are not familiar with it.
In addition to that, social tools can be a helping hand for those already involved within the logistics industry. For instance, it provides a broadcasting channel for companies’ public relations (PR) to compete for their share in the market.
With better access to technology and globalization, logistics companies have the ability to improve their communication with the whole world. Brand recognition is no longer restricted to promoting the logo on the side of your fleet of trucks.
There are several advantages for using social media in the logistics sector, both sector-specific and general.
How Social Media Can Benefit the Logistics Industry
- Real-time tracking and visibility of the supply chain can be done with the help of social media. Collaborating third party companies can update their shipment schedules, improving the visibility of your supply chain.
- Use valuable information on accidents or other unforeseen freight transportation issues from social media and to re-route deliveries, change the delivery schedules, or inform your customers about the circumstances.
- Always have the latest notifications about real-time weather conditions and other natural aspects that might affect your delivery schedules and take necessary precautions.
- Leverage social media as a platform to collect insights and knowledge from customers and business leaders.
- Use social data to improve your risk identification system and find issues in your supply chain.
- Social media provides your company reviews and feedback from your business partners and customers. With a proactive approach you can immediately address them and improve your own processes to provide a better service. With an open mind towards reviews, you can enhance your relationship with your business partners and customers.