Why and How Consumers Use Reviews When Making a Purchase Decision

In a world with a high variety of alternatives and decisions, reviews offer simple, relevant guidance. People make decisions every minute and it becomes quickly tiresome. Humans can only process so much information at once.

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  • Make the decision making process much easier
  • Are testament to a company’s reputation and trustworthiness
  • Indicate what a consumer should expect from using the product or service
  • Give consumers insight about product quality

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