What Is The Importance Of SEO Positioning?

SEO positioning can be defined as the series of techniques that allow our website to be easily found by our potential customers or users looking for our services through the Internet, by means of search engines or what is the same, in Google.

In this sense, proper SEO optimization is the one that leads you to be first on Google’s list when users search for something that they could find on your website. Since there is a lot of competition in the digital environment, the ideal is that your website appears on the first search page to attract a greater number of users.

Undoubtedly, SEO positioning is the most powerful weapon that exists within the online marketing tools.

When we have a business and we want our potential customers to find us, our greatest concern is to get them to find us when they search for our services. More and more everyone is aware of the importance of being on Google. Today, if you are not on Google, you do not exist. This logically means that competition is increasing, so our efforts must be greater and greater.

But how does SEO positioning work?

Google and other search engines are guided by algorithms to define which are the most relevant pages for the search performed. Some elements include:

• Keywords: Also called keywords, these are questions that Google seeks to answer with the most relevant pages.
• Titles: The title of the publications is one of the most important aspects since through this Google identifies the topic the contents are about.
• Meta description: This appears under the title in Google search and is key when it comes to getting people to click to enter the page.
• Header tags: On a superficial level they determine the size of the headers, but in terms of SEO optimization they set hierarchies for search engine consideration.
• Friendly URLs: The URL not only serves to enter the site, but can also suggest what the page is about.

What is the difference between SEO and AdWords?

In a few words, the difference between SEO and AdWords is that Google Ads is a tool that allows you to advertise and position your page immediately in the first positions by means of a payment, which you will have to make every time a user clicks on your ad. On the other hand, SEO positions your site organically in the medium or long term, but in the future it will generate recurrent and lasting traffic.

Now, if you are looking for how to improve SEO positioning, here are some practical tips that you can implement in your marketing strategy.

1. Create relevant and original content

It can be tempting to write filler articles that use keywords and SEO titles to attract visitors to the site. However, Google takes into consideration the timeliness of the content and the interaction that users have with the page, for example, if they leave the page seconds after entering.

If you don’t know what keywords to use, Google offers a keyword planner through its AdWords platform. There you can search for keyword ideas for the topics you are interested in. It also allows you to know how searched keywords are and how much competition you will have to promote them in Google Ads campaigns.

2. Search for relevant titles and meta-descriptions

It is important that the titles are clear, direct, original and do not exceed 70 characters so that they do not get cut off in the search results. Ideally, the most important word should be at the beginning and it is recommended that it is a keyword.

Meta-descriptions, on the other hand, allow to be more specific than the title and better orient the user about the contents of the article. It is also recommended to place a keyword in this text to improve SEO positioning.

3. Devise an SEO campaign

A SEO campaign should be understood as a strategy to be followed to increase visibility and quality traffic to the site. This means that the visitors who arrive do so because it was precisely what they were looking for. It should be noted that images are also part of how to improve SEO positioning, since they have a number of attributes that you can use favourably and attract more audience to your page.

As you can see, there is a wide variety of factors so it is possible to make an analysis of the strengths and weaknesses of your website.