What is the Impact of Positive and Negative Reviews on your Business

  • Lowered search engine ranking: The star rating on major review websites has an immediate impact on consumer perception. As a result, search engines will also rank your business based off of review ratings.
  • Reputational risk: Negative reviews cause potential customers to trust a business less.
  • Hard to fix: Having an abundance of negative reviews makes it difficult to regain trust and rebrand.
  • Improve reputation: Consumers will trust your company over lower rated competitors. Positive feedback from past customers increases the likelihood of a prospect to choose your company.
  • Higher ranking: Google, for example, wants to offer its users the best solution to their needs. Positive reviews will signal to Google that your company is best suited for a particular user query.
  • Easy to maintain: It’s cheaper to manage and maintain a positive online reputation than it is to repair a negative one or go through a rebranding process.

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Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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ReputationDefender

ReputationDefender

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.