What is CRM and Its Impact on Business Activity

The acronym CRM is often used in work environments and the term stands for customer relationship management. This is a system that links all the data related to your customer from your sales leads to post sales information together and stores it in one location. A CRM system documents all phone calls, emails, and meetings, lending a helping hand in improved customer service and sales. Having all customer data in one hub greatly improves operational efficiency.

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