What is Branded Content and How it Can Help Your Marketing Efforts

While the phrase “content is king” is well known, there are several types of content that excel at accomplishing different goals. Some is created specifically to sell products and raise revenues, while other pieces are designed to entertain or educate.

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  • Brand favourability is 7% higher than for display ads.
  • Purchase consideration is 9% higher than with display ads.

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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