What Are the Most Common Reputational Threats to an Organization?

The relatively volatile social and media environment makes good PR a highly sought aspect of a business. At the same time, brand reputation has become fragile to the unwavering expectations of the masses. As a result a sudden wave of negative mentions can be fatal for a start-up or small business. According to studies by the World Economic Forum, 25% of a company’s market value is directly attributed to its brand reputation.

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