What are Search Engines Looking for on your Website

SEO isn’t a tool to cheat or ‘trick’ the search engines. The purpose of SEO is to communicate to search engines what type of website you have, so they can recommend it for relevant search queries.

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  • Performance: Search engines regularly check if your website is working and the speed of loading pages. Also it checks for mobile device compatibility.
  • Authority: This is a check for quality — does your website serve high quality content and if so, what other external websites might be linking to your website.
  • User Experience: Finally the website needs to be accessible to users and easy to use. How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
  • Purchased Links: Search engines have a strong stance against any link building in exchange for money and they usually penalize websites for this.
  • Poor User Experience: Offer the user an enjoyable experience while on your website. Make it easy to navigate and less cluttered. For example too many ads might irritate or make it difficult to find your content. As a result the bounce rate might increase significantly and affect your overall search ranking. If you have over 80% bounce rate with content on your website, chances are something is wrong with the on-page user experience.

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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