Website Optimization as Part of Digital Marketing for Restaurants

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Marketing is the vital aspect of any business that wants to acquire and retain customers. For restaurants, the scale is even more tipped in favour of retaining customers. That is why it’s important for restaurant owners to get their digital marketing right. Do you know just how important digital marketing is to modern restaurant success?

  • 9 out of 10 guests check online a restaurant before dining — more than any other business type.

The core fundamentals, the menu, staff and hospitality are what make your restaurant special. Your online presence is what will set your restaurant apart.

Optimize Your Website

Having an optimized website is the first and probably the most important step in digital marketing. Often restaurant owners set up a website when they open up and forget about it. While you, as a restaurant owner, might not visit the website too often, potential customers are doing this on a daily basis. Take a look at the website occasionally and make sure it is up to date and optimized properly.

  • Mobile-friendly: In 2018, over half of all online traffic was generated by mobile phones. There is a high chance that potential customers will be looking for your restaurant on their mobile device. Ensure that your website is easy to navigate on any smartphone or tablet.

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