Video Marketing Material for the Healthcare Industry
If you haven’t started using video for your promotional efforts, you need to catch up. A video is far more likely to rank organically in the search results than text content, and videos are already dominating the online traffic.
Even more so, healthcare is a prime industry to use video because of how helpful videos can be. Here are a few videos your healthcare centre should leverage:
Website welcome videos: The majority of patients will go to a hospital’s website before booking treatment, a consultation or procedure. Having a warm welcoming video that details the history, values, operational standards, and why patients should choose your healthcare facility can help patients get the information they need quickly.
Physician profile videos: Almost every patient will look for their physician online to assess their reputation and qualification via a Google search. Profile videos are a great way to introduce physicians, familiarize potential patients with the physician, while allowing to shine a positive light on your staff’s professional accomplishments.
Patient review videos: Reviews have high propensity for social impact, especially in industries where reputation is everything — like healthcare. Testimonials and reviews from previous patients, will build a patient’s trust in your staff and video is a great format to send a concise and clear message to potential patients. The healthcare industry is always associated with unpleasant emotions like fear, anger, sadness, and uncertainty, making patient trust a critical component for the success of a healthcare facility.
Procedure and treatment overviews: Complex treatments and procedures can be broken down with a video guide or short informative video. Patients are less confused and video overviews can help allay irrational fears some patients might experience.
Educational videos on commonly asked questions or medical conditions: Before going to the doctor, the digitally native generation will always ask the internet: “Should I go to the ER?” “Types of diabetes” “What are the symptoms for hepatitis?” These types of questions can be easily answered in a video format that is easy to consume. A healthcare facility can even build out a YouTube page with this kind of videos becoming the go-to resource for users online.
