Using Content Marketing for Better Customer Acquisition in the Insurance Industry

Insurance is not easy to sell, because it is a complex service that many customers might have trouble understanding. That’s why a content marketing strategy is a great opportunity for insurance companies to win customers over. Use it to educate your prospects about the benefits they might enjoy when choosing an insurance policy. By providing valuable information, your company can act as a resource for customers who are looking for insurance policies.

This will enable your business to:

• Increase awareness of your services
• Establish your brand as a pacesetter in the insurance industry
• Attract more leads

Create Engaging Content

So what type of content should you be aiming for?

Dedicate some effort to create high quality blog posts and guides that are instantly useful to potential customers. Visual content is also a great tool to gauge attention. Insurance might be perceived as a somewhat “boring” product; therefore keeping the attention of your readers is essential.

Here are a few ideas for visual content:

Animated videos: A picture is worth a thousand words, and a video says a million. Animated video that explains and educates the audience about insurance policies is one of the best methods to capture attention.

Infographics: This is also a great type of visual content that is easy to digest and is informative.

Slides: This kind of content can be distributed via Slide Share. Slide Share is mostly used by business professionals, which makes it a great platform to capture more clients for an insurance business.

Distribution via Email Marketing

Creating great content is only one part of a successful content marketing strategy. Distribution is also important in achieving good results. Email marketing is one of the best tools to keep in contact with your customers and prospects.

With email marketing, a simple email newsletter, companies can build lasting relationships with their audience. Every valuable piece of content shared strengthens the relationship between the company and the customer. You can start email marketing with a simple email newsletter that educates your clients, with information on all they need to know about insurance.

Content marketing works when you provide something of real value to your prospects, and when you are consistent in providing that value. Think of ways to gauge attention of your audience, whether it’s answering questions they might have or showing them how to get things done.