Understanding Why Your Brand Needs Online Reputation Management
What exactly is Online Reputation Management (ORM)? Online Reputation Management (ORM) refers to the act of monitoring and managing your brand on the internet. It is crucial to any company or individual to monitor how their brand is being perceived by others online. You could call it the online version of public relations.
Having transitioned to a digital era, customers are thoroughly searching the World Wide Web to find out where they should spend their money, and which brands deserve their attention. In order to cultivate industry authority, as well as earn and sustain consumer trust, you must seriously take to developing and maintaining an excellent online reputation.
Common techniques used for this fast-growing discipline include online PR activity through new content creation, engagement on social media platforms, as well as through promotion of existing positive content and building social profiles, used to create additional platforms for customers to interact. Why is that important? Because most consumers say that user-generated content influences their purchasing decisions.
However, building an image is a long-term process — it takes time, effort and consistency to build a solid and positive awareness of your brand. This process must be continually supported by constant monitoring and management.
A good and proper online reputation management system can eventually translate into increased sales, personal career advancement, or just gaining a stronger social acceptability. Being mentioned in social media can be damaging if there is criticism, but can also generate benefits if such criticisms are reversed. Furthermore, a negative online presence, or having no presence at all, can severely impact the success of your brand.
Online media that can be monitored and managed includes: social media platforms, review websites, article submission directories, blogs, user-generated content, social news/ bookmarking sites, as well as traditional or mainstream websites.
First step into your online reputation management plan is assessing what your current standing on the market is. Following that, you can plan out a strategy or system according to your findings that will support your reputation goals.
Start by claiming your business on all social media platforms relevant for your business, meaning setting profiles and starting posting relevant and engaging content.
To help manage your search ranking online, you can make use of various strategies and tools, which will help improve your ranking on search engines. For instance, push damaging content further down the search engine results pages by ranking your own or third-party more desirable material above it.
Social media is a growing part of how businesses position themselves in the digital space. Current customers, potential customers, as well as influencers are all checking out your social presence and determining whether they want to work with you — or not. If you’re not engaging and responding on social media, you’re missing a huge opportunity to grow your business.
Last but not least, consistency and diligence are key! This is not a one-time thing, but a continuous process, which, like most marketing, it requires constant upkeep and frequent monitoring to see how you are faring, which in turn will also help your brand in the long-term.Bottom of Form