Understanding the Modern B2B Landscape

Today’s B2B landscape is increasingly digital. Buyers are better prepared before they make contact with salespeople; there are more people involved during the decision process; and stakeholders have higher demands. As the buyers’ behaviour is changing and they now initiate the process, they hold much more power.

Image for post
Image for post

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store