Understanding Market Reach and Why It Matters for your Brand

It doesn’t matter if you’re a bakery, beauty salon, or custom jewellery maker. Finding more customers will always be at the core of a long-term sustainable business.

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  • Minimize risks: As you improve your awareness of the market, you minimize the risk of making mistakes in your marketing campaigns and overall strategy.
  • Plan ahead: By closely monitoring customer relations within your existing target audience you may start identifying new customer groups that may be interested in your service or product. Feedback from customers is also great for scooping ideas for product improvements that may attract a completely new audience.

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