Under the Hood of your Search Engine Optimization Techniques

Search engine optimization is comprised of a number of techniques to help your website rank higher in search results and attract more visitors. Many optimizations influence the displayed content, as in keywords used in text, images, headers — all of this changes what the user sees on your page. On the other spectrum, there are optimization methods under the hood. These are not visible to your visitors, but are picked up by search engine’s robots.

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Image for post
  • Recommended length is around 160 characters
  • Provide unique meta description for every page
  • Don’t use non-alpha characters, because Google deletes them automatically
  • Don’t abuse the internal links, especially by linking with different keywords as anchor text
  • Use dashes between the words, rather than underscores (tall-building.jpg rather than tall_building.jpg)
  • Don’t use non-alpha characters in your image or file names

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