Top Content Creation Tools You Can Use Today in Your Marketing

Content used to mean the copy and images on your website. Over the years, the definition of content has expanded greatly. It now includes email marketing, social media, videos, motion graphics, slideshows, blogs, podcasts, webinars, or infographics.

As such, content creation has also expanded with more processes to go through and many more details to pay attention to. Creating content means you need to generate ideas for all forms of content. That covers a lot of ground, but here are core content creation tools you may want to use to get started producing great content.

Tools for Uncovering Ideas

There is no limit for content ideas and you may need some help organizing the idea generation process. Here are some tools to help you gather, develop, and deploy ideas for content creation:

Feedly: This feeds you a list of articles from sources across the web via RSS. You can configure it for the sources and information categories that you are interested in.

BuzzSumo: Here you can find trending social media topics. Even though this is a paid service, you can get a few free searches daily.

Evernote: One of the most comprehensive note-taking tools. The digital notebook lets you create notes, save web pages, save links, images and more. It’s a great tool to organize your ideas and your information sources.

Tools for Blogging

These tools can assist you in the process of creating content for blogs and website pages.

ClearVoice: This is a content marketing platform that enables you to find content ideas, find professional freelance writers, and manage the workflow for content creation.

HubSpot: This is a comprehensive inbound marketing service with a lot of tools. It includes a marketing distribution platform, with features for building emails, integrating social media, and generating chatbots.

Image Creation Tools

Images are now present in almost any type of content. Nowadays there are free tools to develop professional-looking images.

Canva: A free image creation tool that is easy to understand and beginner-friendly. It is versatile, easy to use, and comes with templates to help get you started.

Giphy: GIFs are extremely popular on social platforms. Giphy comes as a Chrome extension that finds GIFs for any search term. You can then use the GIF on any social media platforms.

Nimbus Screenshot: This tool is for capturing your screen. Often you need to take a screenshot and quickly edit it to make it share-able. Nimbus does this easily with the possibility to edit, crop, and annotate the image using a rich set of tools.

Infographics Tools

Infographics have a powerful impact on readers, since it imparts information in a clear and concise format.

Visual.ly: This website provides the ability to create quality, concise infographics that allow readers to assimilate information in an easy-to-digest format.

Easel.ly: This infographics tool comes with many useful templates. You can simply add data to the template images, allowing you to generate professional-looking infographics quickly and conveniently.

Animaker: You may also be looking to use animated infographics for additional engagement. Animaker contains a vast repository of charts, maps, icons, and other useful images that you can use for a video infographic. This is a great content creation tool that lets you tell your story with motion animation.