In a consumer-driven world, branding and reputation play an important role for a business’ success. Most effective branding solutions combine the use of brand recognition and brand awareness strategies to maintain their presence.
Though brand awareness and brand recognition are different in their own ways, they can both be generated with the following tips:
Target the Right Audience
Targeting the right audience with your content, brand awareness, and brand recognition strategies is at the core of any successful marketing effort. You may want to reach as many people as possible, but you rarely want to waste your budget on capturing the attention of people that don’t show any interest in the product or brand.
Identify your ideal buyer, so you can customize your brand awareness and recognition efforts to attract the audience that is relevant to your business.
Be Present on Social Media
The modern type of business inevitably has some kind of social media strategy. Consumers want to have several channels for communication with their favourite companies. Pick out which platforms your customers use most, so you can connect and build a relationship with your audience.
Your social media strategy should be devised with the values of your brand in mind.
Show Your Uniqueness
Whether you’re working on boosting brand awareness or brand recognition, one of the things to pay attention to, is your uniqueness. If you push the same content as other companies in your industry, then you need to put in much more effort in becoming memorable.
Word of Mouth is Highly Effective
Word of mouth and recommendations still remain the most powerful advertising strategies. Word of mouth advertising expands your brand presence by allowing you to reach customers who you might not have been able to target on your own.
Word of mouth advertising also showcases the value your brand brings to consumers. With effective content your customers will be more likely to share it with their friends and family; helping you build your reputation as a leader in your industry.
Finally, consistency is primordial for both brand recognition, and brand awareness strategies. To stay recognizable, your brand needs to have a consistent tone, colour scheme, logo, and voice. As you create your brand presence around recognizable elements, customers build a familiarity with the brand.
In terms of brand awareness, your efforts in consistency should focus on making sure that you always deliver the same level of value. Work to give your customers the same brand experience, regardless of whether they’re interacting with you through social media, on a blog post, or in a local store.