Tips on How to Handle Accounts for Your Online Digital Assets

Businesses need to take be careful and have proper protection when dealing with their digital assets. It’s important to do an inventory of all of your online assets and determine who has ownership. Your web presence depends on your online assets and it takes one minor conflict to disrupt your online reputation. Starting from scratch is not an option any business should have to take.

Email Accounts

Every business should have a professional first impression with a branded email address. A branded email address is one that originates from your website’s domain. While most hosting companies provide webmail interfaces, it’s not the best alternative for a business.

These are some of the issues you will face using the free email addresses:

• Webmail clients are browser-based and are rather out-dated in comparison to modern solutions
• If you move your website, moving your email will be cumbersome process
• The overlap between your website hosting and email hosting means that email will go down every time your website experiences an issue

Recommended:

Try out and invest in a professional solution for email. There are several paid options, but it’s worth separating your email from your hosting environment. If you don’t want to pay for email, you can set up your branded email on a hosting account and use Gmail as a client for emails.

Social Media and Online Advertising

When it comes to your Facebook business page, LinkedIn company page or other social media platforms that provide company-specific accounts, most allow you to add role-specific access accounts. This way you don’t have to share any personal passwords with others.

Similarly, you can provide different levels of access to advertising accounts. Regardless of the platform, all these online assets have the capability of adding different account managers to your profiles.

Recommended:

• Use a strong password or your social media accounts
• Provide access to those who you are currently working with via role-specific accounts
• Remove access from accounts no longer working with you

Google Accounts

Google offers a whole suite of solutions for individuals and businesses alike. Access to your Google My Business, Google Ads, Google Search Console, Google Analytics or Google Tag Manager will be via a single hub. Every one of these tools has the ability to add user access to varying degrees.

Bear in mind, to not let others sign up for these accounts on your behalf using their Google accounts. If you cede control of your Google accounts, you will have to start over if you decide you no longer want to collaborate with them.

Recommended:

• Use your own Google account for any Google services
• Claim and optimize your Google My Business page
• Provide access to people working with you
• Never share with others your Google login information