Tips on Content Marketing for Non-Profit Organizations

While marketing is a process often associated with for-profit businesses, it’s just as important for non-profit organizations. Marketing in non-profit environment promotes the organization’s message, increases brand awareness, and helps rally supporters around a cause.

Image for post
Image for post
  • Determine whether your audience can be categorized into different follower profiles, so you can deliver meaningful messages to different types of supporters.
  • Have calls to action in your e-mails and other communication channels to let users quickly transition from idea to action.
  • Create and maintain a diligent newsletter schedule to keep your organization, its mission, and its need for support throughout the year.
  • Utilize visual storytelling in your email and social media channels to create emotional connections and compel supporters to take further action.

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store