Tips for Online Retailers to Identify Their Ideal Customers
As an online retailer, it is as vital for you to have a clear picture of your ideal customers as it is for any other type of business.
Retailers invest more time, energy, and a higher portion of their budget for marketing than other service-type businesses.
Online retailers have access to a lot of information about their customers on their shopping platform. Every popular ecommerce platform, such as Shopify, BigCommerce, and WooCommerce contains data that can help you identify your best customers.
They Buy More Items
One of the more important aspects for online retailers is the upsell potential. Every sale contributes to the well-being of the business, but customers who buy more than one item at a time are those who you want to have plenty of. Multiple purchases mean that:
- They have the financial capability to invest more
- They spend more time on your website
- They like your brand
Returning customers are just as important as customers that buy multiple items at once. They are your true brand ambassadors.
They Come Back to Your Brand
Another method for retailers to identify their best customers is how frequently they visit the website. Customers, who check your site for new items, open your emails and click through, and those who react to your promotions — those are some of the fans of your brand.
They Write Reviews
Online reviews are the ultimate seal of approval from your customers. Social media has boomed on the back of the trust people place in their peers and their recommendations, ignoring company advertising. Therefore, reviews are an essential tool for retailers.
Most shopping platforms have built-in features you can use to ask for, receive, and monitor reviews.
Product reviews are an essential part of an online store’s branding and marketing. Some of the best marketing messages can be picked from your reviews.
Assembling It Together
Putting all of the above together, you can start to identify who your ideal customers are. You can always delve deeper and start reaching out to them to get a more accurate profile of your customers.
Conducting surveys are a great way to source all this information. Before you go ahead with a survey, decide on what data you want and why. If your goal is to create an ideal customer profile, you might need some demographic information from your customers. Ask questions such as their age, marital status, type of work, income, etc.