Tips and Considerations on Brand Reputation and Social Media

Brand reputation is not merely a trend word. It can have a significant impact on results and sales and, albeit not always in a positive way. And social media is a slippery floor for brands if they don’t know how to maintain their presence and reputation online. Below are some tips on managing brand reputation on social media.

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  • Do you have a crisis management plan in place? Do you know what to do, and what to answer when a crisis situation arises?
  • Do you have set up KPIs for response time? Customers have highly sensitive expectations for responses on social media.

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