The image of your brand is built around your customer. It can stem from customer service, user experience, what is said about you, and what is being written on the internet about you.
If you look at branding as reputation management, you can see that while you can’t control what people say about you, you can manage expectations and delivery to encourage others to say good things and easily remember you. This is a short list of ways your branding can help you get repeat customers.
Customers Need to Know, Like, and Trust
If a customer doesn’t trust you, they won’t buy from you. It is critical that customers believe in your brand — they are familiar and like the brand — before considering making a purchase.
Even when a customer loves your product, if they don’t trust the integrity of your company, they will be looking somewhere else.
Customers have access to all kinds of information online. Users can easily find third party reviews and customer reviews of a company and its products. Due to this, it’s more difficult to control the message. That’s why it’s vital to understand branding and work on it at all levels of a company.
Comfort — Customers Stick with What they Know
Humans like comfort. We don’t make changes unless the pain of the current situation is greater than the pain of change.
Become a brand that aligns with customer needs and is easy to remember. Be that familiar brand to your target audience. It will be much easier for customers to stay loyal to your brand.
Can your customers quickly identify you by your brand elements and their brand experience with you?
Connection — Generate More Engagement
While these may sound like buzzwords, in today’s world personality, authenticity and transparency can create better connections with consumers, which will contribute to the longevity of your brand.
Social media plays a vital role in helping businesses build better relationships with their customers. Whether it’s showing character on Twitter like Wendy’s, Taco Bell, and Burger King or it’s creating a Facebook group to bring customers closer to each other and build a community.
Social media is also a platform where you can further engage your customers so that they eventually become not just loyal customers, but even brand ambassadors.
Another form of connection is email and email marketing is one of the pillars of customer retention. Sending emails with the right content at the right time to the right people can boost your customer retention, increase conversion rates, and generate more revenue.