Three Types of Strategies to Re-Launch a Brand

Often in marketing, there comes a phase in the life of a brand when it needs to be re-worked and re-launched. This happens for brands that might not be doing well or the ones that want to take their business to another level.

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  • Is the objective to re-launch a brand that has failed due to a lacklustre marketing strategy?
  • Is the objective to re-launch the brand and reposition it for entering new markets?

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