Three Trends That Could Impact Digital Marketing Beyond 2019
From web design trends to customer-centric content, 2019 has brought some changes to digital marketing. Looking ahead, there are potential digital marketing trends of 2020 that may change the marketing landscape even further.
Mobile OS Optimization
Since Google put even more emphasis on mobile-first indexing, businesses now have to focus more on making content mobile-friendly across both iOS and Android. Another thing to keep in mind is the recent political scandal involving a Huawei, hence a new mobile OS might soon be coming to market.
Some unfolding trends in this direction might be:
1. Marketers looking at new mobile browsers and learning how effective these can be.
2. Google could be updating its algorithm to implement changes that would start taking new platforms into consideration.
3. Marketers may also have to consider new mobile ad networks for in-app advertisements.
AR & VR Marketing
Some companies are already tying in AR and VR into their marketing. By 2020, as the tech becomes more accessible more brands should be joining in.
Businesses, especially ecommerce stores, will have to create interactive shopping channels, improve user experience, and add new levels of personalization as the customer goes through the marketing and sales funnel.
Should this trend finally take off and the VR and AR technologies become accessible, it will bring a complete transformation of consumer marketing. Subsequently, businesses will need to optimize their content and funnel for AR and VR devices.
This may mean:
1. Businesses revising their existing strategies and experimenting with entirely new channels to sell the new experience.
2. Businesses optimizing the web experience for AR and VR devices.
Psychological Variables
By understanding your consumer’s psychological drivers you can greatly improve the effectiveness of your marketing campaigns. Social platforms like Facebook have been offering demographic and ad copy A/B tests for some time now. This allows businesses to quickly test strategies, target individuals and access to a wide array of audiences.
Analytics tools have also evolved to better understand audience behavior for visitors on their website. With platforms collecting all this data, algorithms have a better understanding of user intent with every update. This may push psychological variables to become more popular in 2020.
Here are the implications for digital marketing:
- Marketers would have to emphasize creating “feel good” content, while also targeting existing variables to rank higher in search results.
- In-house marketing teams and agencies will have to use data to back all their decisions.
With such momentous potential changes over the horizon, digital marketers should begin considering how they can build upon current strategies to align with future possibilities.
