Considering that it’s clearly important to have a presence on social media as a restaurant, and that social media marketing can be fruitful and cost-effective, below are some tips when you piece the strategy together.
Get Stunning Visuals
People love to see photos and videos of food, and high quality visual content will always grab the attention of the on-looking users. After all, we do eat with our eyes — even studies have shown that humans won’t eat something that doesn’t look appealing.
You don’t need to overhaul your entire space, but you need to integrate strong visuals into your restaurant’s social media strategy. Especially, if you want to attract more people to your location. Appealing visual content will prompt more of your followers to pay you a visit.
Creating great visuals is easier than you think — here are some ideas:
- Film how your chefs cook your most popular dish.
- Take a photo of your restaurant during busy hours to spark interest from followers.
- Record a boomerang of a visitor being served their dessert (with their permission).
Use Food-Related Hashtags
With so much information shared on social media, hashtags are a great tool to filter through it all. Use hashtags to improve your visibility. Social media users can browse hashtags on Twitter, Facebook and Instagram, and simply by integrating them into your content, you could be getting views from users that otherwise would not have known about your place.
Doing this also doesn’t take a lot of effort or time, and the accepted norm for hashtags is:
- Use up to 11 hashtags in Instagram posts
- 1–2 hashtags in your tweets
- 1–2 hashtags in Facebook posts
You could also try hashtags on LinkedIn, but that depends on your targeting. A fancier place could target hiring managers who need a place to hold a lunch meeting with the hashtag #LunchMeeting, but restaurants usually thrive on visually heavy platforms.
Boost Posts to Local People
Getting to the tipping point where organic growth takes over is tough. It’s tricky to actually drive people to your restaurant after a single Instagram post. As a result, expect that it will take some time until your social strategy start bringing in results.
In order to complement your account’s organic growth, you can also leverage advertising to target customer in the local area at a relatively low cost.
You can boost your Facebook and Instagram posts and target people in your local area with the social content you’ve already created — making it a great way to maximize the results you get from your content.