Three Things to Avoid When Starting Out with Video Marketing for Your Business

As video technology becomes more affordable and creating video content is easier than ever, online video marketing is capturing an overwhelming part of user engagement.

It’s been projected that 90% of all Internet traffic will be driven by video. That’s why jumping on the video marketing bandwagon now can be a great idea, especially if your competitors are already trying it out.

Video marketing can be used to engage with customers, promote brand awareness, introduce products and services etc. When you start out, it’s easy to get excited about producing content in a new format and as a result make mistakes that will hurt the results of your marketing campaign.

Hence, be mindful of these 3 oversights:

Avoid Talking Heads

Focusing your video content on a human character is great, but ensure that the story is interesting and engaging. The audience will switch off if the person is delivering a monotone speech, relating facts or technical concepts. This type of video content is not suited for marketing purposes and should be avoided.

Create an interesting narrative and paint a picture with your video. As a visual medium, you need to know why people need to see this and leverage the format’s visual advantage. If the content in a video format doesn’t add anything to a written version of it, then you need to re-think the story or make it more visually compelling.

Avoid Poor Quality

The quality of your video is an indicator of the effort your brand has put into it. Image pixilation, poor sound quality or stuttering images can be easily observed by viewers. Low quality videos have a much lower chance of getting traction in the social medium.

Indeed, video might get expensive, but if you want the results of a high-quality video, you’ll have to hire professionals. You can hire freelancers or an agency that have the necessary equipment to produce high quality content.

Avoid Relying on the Format’s Success

Keep in mind that even if your content is in video format, doesn’t mean it will automatically receive engagement. In many cases, especially brands starting out think that by producing a video, they’ve already created something interesting.

Video format can be boring as well. People generally give video five seconds before clicking away, especially on social platforms. It’s essential to capture the attention of your audience within those first few seconds; otherwise the video might be a waste of resources.

When creating video content, you still have just as much responsibility to hook your audience with something they haven’t seen or experienced before. Make sure it’s something they want to be seeing and will enjoy it or find it valuable.