The Top 5 Differences Between Online Reputation Management and SEO
As the online economy evolves all the time, new terms, marketing concepts, and services keep developing too. Currently, comprehensive online reputation management is emerging as one of the strongest alternatives to just strait SEO. Understanding the differences is essential to getting the right — and best — service to suit you or your business.
SEO Focuses Solely on Search Engines
SEO stands for Search Engine Optimisation, and is dedicated to competing effectively to appear at the top of search results. SEO is therefore more of a straightforward marketing tool to help business websites reach more customers through search engines.
Reputation Management is More Comprehensive
Reputation management incorporates a wide range of online marketing concepts to create a more holistic approach. As well as search engines, reputation management incorporates areas like social media and blogs to develop a wide reaching “fortress of authority”. Because a brand’s online image is affected by more than just search engine results, reputation management makes for a more complete online service.
Reputation Management is a More Long Term Approach
Reputation management’s holistic approach generally achieves more long term results than pure SEO. By developing social media profiles and engaging blogs, reputation management focuses on creating high quality content and backlinks that ensure long lasting results.
Reputation Management Negates the Impact of Negative or Irrelevant Publicity
Negative or completely irrelevant pages appearing alongside your own in search results can immediately turn visitors away from your website. By developing a wider network of high quality and positive sites, blogs, and social media profiles, reputation management controls what information visitors will see when they Google you. So, although reputation management can’t necessarily force unflattering content off the web, it can help manage what content visitors see first.
Reputation Management is Suitable for a Wide Range of Purposes
Reputation Management is a great option for businesses and individuals. When conducting business deals, or even just forming new friendships, there are so many instances that will cause people to search for your name online. Therefore, painting a positive image with the help of reputation management can be very helpful. In fact, recent studies have shown that as many as 77% of employers will Google potential job candidates before offering them a position, so a strong online reputation could literally be the difference between getting your dream job or not.