Google has updated its search algorithm in June 2019, and this has inevitably affected some business niches and websites. While it is still too early to understand and see the impact of the update fully, there are some reports on its immediate effect.
The broad core algorithm updates affect how search results are ranked and listed in the search result pages. Subsequently, websites might have experienced swings in search rankings in their respective niche. This is not an unusual occurrence, as Google routinely updates the algorithm every couple of months.
What Major Data Providers Say
Several large search data providers have unveiled some insights about how this update has impacted their numbers. Sistrix, SearchMetrics, Moz, and RankRanger have extensive data on Google rankings, and they can observe what is occurring with their business as the algorithm changes. Their findings can give an indication of how the update can affect certain types of websites.
Sistrix shared in a blog post that many sites had a positive response to the core update. Their winners list included 20 websites that saw an increase of visibility. One thing they noted was that unlike previous updates, the scope of affected domains was much more extensive. Websites that have been affected by it range from retail sites, classical new sites, among a wide variety of others.
According to RankRanger there have been slightly different results in their datasets. Niches like gambling, health, and financial have experienced a drop in visibility. More interestingly, they note that many sites fluctuate up and down, but search results pages did not vary as extensively.
SearchMetrics has observed that some changes that have been undertaken during the previous update seem to have reverted with the June update. They are convinced that the March broad core algorithm update changed factors in brand/authority excessively, thus reverting them. For example, medical websites that had lost their visibility during the previous update are now seeing increased visibility.
Moz also noted a bump in visibility for the health-related niche. Moz also noted that the flux was unusually high for Health and Food & Groceries.
During the first month of the update, people are noticing that on average their visibility has seen a 30% increase. Some people are reporting no change or a drop in visibility, but the positives seem to outnumber the losses so far. Keep in mind that Google improves their algorithm to serve better results to their users, hence websites with relevant and good content should generally benefit from continuous updates.