Many things have already been said about the digital juncture we live in. 2017 just started and the tendency to experience new game-changing developments is likely to escalate at a much faster pace. At ReputationDefender we understand that the digital framework — including its actors — has suffered dramatic changes as of the past decade: digital inventions, devices, techniques, strategies, apps, etc., all of them have emerged in a span of less than ten years; Search Engine Optimization, however, seems to have resisted the passing of time and still lingers around as one of the most effective and important digital marketing strategies.
In previous articles we have already addressed the magnificence of proficient search engine optimization strategies, nonetheless, given the fact that today’s juncture as also brought along a sheer array of downsides on this matter, it is of high importance to spare no efforts in understanding why, regardless of the pace at which the digital landscape is evolving, search engine optimization ought to be made one of a company’s top priorities.
Make traffic go through the roof
Increased traffic is perhaps one of the most noticeable perks of well carried out search engine optimization strategies. The whole idea behind this action is embodied within the proven fact that those sites that manage to rank high in the different search engines — in the first page of Google results, for instance — face a greater likelihood of receiving more attention unlike those sites below them. Impressions and clicks are definitely subject to the position of given website; attaining top positions is consequently related to a greater chance of increased traffic. SEO also strives to create and develop instructive title tags and meta descriptions; as mentioned earlier in previous posts, keywords play a vital role within the scope of search engine optimization strategies, for they are the ones responsible for driving traffic to a determined site, furthermore, done correctly (optimized), tags and descriptions can dramatically increase click through rates which subsequently increases high quality traffic.
The investment pays off
Aside from increasing traffic, and in spite of the latest changes in the digital framework, search engine optimization strategies include another perk: its use is widely known fro providing marketers with both traceable and quantifiable results regardless of the nature of the business. SEO allows marketers, and by extension businesses in general, to track almost every single aspect of the strategy in question for further assessment. Such feature allows them to get a precise insight on aspects such as rankings, traffic and conversions — especially for e-commerce platforms — .
Analytics have been also subject of today’s tendency and have been improved greatly: now, they enable people to go as detailed as needed, since assessing demographic information, as well as other metrics, is now possible. Such feature as also impacted other areas such as customer service, as engaging with customer is in fact easier. E-commerce-based businesses are perhaps the ones that could benefit in a greater extent from this, for it is now clearer which path customers take in order to acquire something — detailing keywords, for instance — .
Search Engine Optimization is cost effective
By nature, search engine optimization strategies are undoubtedly amongst the most cost-effective digital marketing strategies. Given the fact that SEO strives to increase the accuracy when it comes to targeting users who seem to be looking for a company’s products, there is not such amount of wasted money as in traditional marketing. Unlike other strategies, SEO in fact allows companies to save money, which is perhaps why startups ought to pay special attention to the way they intend to carry out their digital marketing strategies, as starting a business requires that money is spent wisely, especially when it comes to driving traffic. Being search engine optimization strategies the perfect tool for increasing traffic and saving money, the need for making it a top priority stands out amongst the rest of marketing strategies.
As of the past decade, companies have struggled to tailor their sites to the consumer needs: many have succeeded at making their sites much easier to navigate, aspect that has not been overlooked by search engines. Search engine optimization strategies not only result beneficial for the aspects mentioned above, additionally, it makes sites more user friendly, since any SEO strategy demands a change in the site’s inner structure — including the site’s links — . Such changes are highly valued by search engines, and the majority of times a website that has undergone such rearrangement ends up ranking much higher. As a matter of fact, search engines are fond of sites whose navigability allows them to find associated pages; and it definitely helps users find and extract information much easier as well.
Make a name for yourself
Last but not least, SEO is the ultimate brand awareness tool, since higher rankings result in more impressions. Strive to increase the site’s exposure, and as a consequence the site not only will be associated to a determined compilation of keywords, but also will make a company’s name seem more trustworthy.