The Main Trends for Video and Digital Marketing Unfolding in 2019
The last couple of years, consumers are watching more video content compared to the previous year, and 2019 will see this trend continue. As consumers prefer video as the type of content they like to see from brands, more businesses will be integrating even more video into their marketing throughout all stages of the customer journey.
Social Video Impact
Video content on social media has levelled the playing field for businesses of all sizes. Social video offers small businesses a massive opportunity to compete with big brands in the online social medium. A couple of years ago, it was the companies with the big budgets that were dominating the video market, with expensive commercials and ad campaigns.
However today, any small business can have its video right alongside the videos of big brands in the news feed of a wide audience. You can target the same audiences with your social ad campaigns or even the followers of big brands you admire.
A key factor that makes it possible for small businesses to compete for the same audiences is that more than ever brand authenticity takes precedence to the polished look of large-scale corporations.
Over the years, it’s become more difficult for brands to earn consumers’ trust online. As consumers become savvier about their choices, brands started to connect on a more personal level with customers. To achieve this, they’re sharing content that feels more genuine and authentic.
Social Media Rivals the Website
According to recent surveys, a third of consumers checked out a brand’s presence on social media before their website in 2018.
This is a shift in consumer behaviour as social media becomes the go-to channel for information. That’s why your social media presence is more important than ever. In 2019, make sure you are active on the social media platforms of choice — that is the platforms that your customers use to inform themselves.
Instagram Video Takes Off
2018 has seen Instagram gain popularity with more businesses embracing the social platform and leveraging it to their advantage. Video both in stories and feeds has seen an increase in usage and engagement from users.
Video resonates with consumers on Instagram as data shows that almost half of consumers bought a product after seeing a video on Instagram. The social media platform has also caught up with this consumer behaviour and is starting to add a shopping experience on their platform in 2019.
Businesses can only benefit from anticipating these developments in digital marketing and be ahead of the competition as the trends unfold.