The Importance of Web Analytics Strategy for Achieving Business Goals

With so much emphasis and activity in the online world, any business will have understood the importance of a web analytics strategy. Every business must set aside resources for internet marketing activities like lead generation, social media ads and PPC ads. At the same time, web analytics plays an equally important role among all these. Without an analytics strategy no other online marketing activity can be moulded to bring desired results.

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  • Geo location
  • Traffic source
  • Bounce rate
  • The number of website visits and many more.

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