The Importance Of Increasing Domain Authority In Your SEO Strategy
One of the key aspects in a SEO positioning strategy is the Domain Authority of a website. The higher the domain authority, the better the positioning of your site.
What is Domain Authority?
Domain Authority is the importance of a web page in relation to others. It is usually marked by the number of links or external reference domains that are directed to that page. This means that the more links you get to your website, the higher the Domain Authority will be — thus you will have a better positioning.
For many SEO experts, Domain Authority represents at least one third of the entire SEO strategy, so it should not be overlooked.
When you improve your ranking, you will have more visitors and this will result in more business opportunities. To achieve this, you will need to get as many inbound links to your website as possible.
How to know your Domain Authority?
You will find at your disposal different SEO tools that are free and allow you to know the Domain Authority of your website. However, it is important to keep in mind that these are relative metrics, as they only give you an approximation of how your domain authority is.
The scores to measure your Domain Authority range from 0 to 100. Getting the highest scores is not easy, so it is necessary to work constantly to achieve it. To measure the domain authority different factors are taken into account, these are the main ones:
- The total number of domains linking to the website.
- The total number of links to the web.
- The quality of the links and domains.
- The quality of the internal link structure.
- The traffic to the site.
- The time it takes to load the page.
- The experience of each user.
Domain authority and page authority are not the same, since each of them uses different metrics, although both have the same objective — that the web has a better positioning.
Domain authority refers to the entire website, while page authority refers to the different pages of the website. Both are important and must have good strategies to improve them. Although it is best to pay more attention to the domain authority, because if the website has a good positioning, its pages will also have a good positioning.
How to increase Domain Authority in an SEO strategy?
Here we want to show you the best ways to increase the Domain Authority within an SEO strategy:
Link Building: As you know, to determine your Domain Authority we take into account the external domains that link to your website. It is important that you get ‘do-follow’ links, which are those that are crawled by Google, who considers this link as a vote of confidence towards your website.
On the other hand, putting this type of ‘do-follow’ links on your website (pointing to others) is something that Google also takes into account positively, although it can dilute your authority a little. So put links to other pages — such as public institutions or industry associations — but without going overboard.
Quality content: Quality content will help you reach more people and increase your visibility. When the content of your website is good, it is more likely to receive a higher number of visits and to be shared (and linked from other domains).
Something that works very well in this sense is to publish an exclusive study about your sector. If it is relevant, other websites in the sector will echo it, naming you. You will get more traffic, something that Google will reward.
Guest Posting: If you publish content on other blogs you will get a better positioning. Of course, always bet on websites that have a good Domain Authority.
Internal links: Internal links help those who visit your website to go to other pages, something that contributes to improve your positioning. They must always be links to related and quality content.
Broken links: Broken links are those that lead to pages that are no longer available. It is a good idea to check the links from time to time to remove them.
Social networks: Use social networks to spread your contents and increase the visits to your website.
SEO positioning: If you work well on other aspects of the SEO positioning of your website, you will get a better position and other websites will link to it.
User experience: The navigability of your website must be adequate for the user to navigate it easily.
Now you know how to increase the Domain Authority of your website, you just have to implement all these measures.