The Features Every E-Commerce Fashion Store Must Have

There are important factors that apply to any e-commerce venture, but when it comes to an online store with fashion products there are five things to be considered for your website:

Great Photos

Appealing visuals are mandatory for any sales done online and are even more important for fashion and clothing websites. Keep in mind that customers want to get a representation of the product online as close as possible to reality. Customized photography can impose extra costs, but might provide a better pay off in the long run by generating more sales and fewer returns.

A Good Internal Search Tool

There are various ways to sort items, clothing and accessories, regardless if it’s online or in a brick-and-mortar store. Having products customers want isn’t enough, especially for online stores. Customers must also be able to find what they want as quickly as possible or they may leave if they can’t find their preferred style, colour, or size. A great navigation or internal search tool that is easy to use could make a big difference for your conversion statistics.

Targeted Search and Social Media

Online stores need to attract users to convert into customers, and Google remains the most popular medium for generating traffic to your website. At the same time, social media platforms have become just as important to fashion retailers, since it provides an easy way to share photos, reviews, and online sales promotions. Search and social advertising could be just what you need to jump-start the marketing process quickly and affordably.

Reviews from Customers

Everyone has had the experience of buying something online and being disappointed upon delivery. As a result, customers have become wary of inaccurate online product descriptions. Subsequently, users place their faith in product reviews from peers. By sharing customer feedback on your fashion store website, and encouraging reviews, you create more content for your pages and reinforce your customers’ confidence in their purchases.

Buyer Safety Guarantees

Talking of confidence, it can be unsettling to enter your credit card number on to an unknown website for the first time. A good way to ensure the trustworthiness of your online store in the eyes of the customers is to offer money-back guarantees. Make sure your website also has all precautionary measures for keeping their payments details secure. You can display badges that confirm that you’ve invested in high-quality encryption and secure merchant accounts. When buyers know they are safe doing business with you, it’s one less reason for them to abandon a purchase.