The Eight Pillars Of Building A Good Online Reputation

Online reputation is an asset of unquestionable value for entrepreneurs, since, for many people interested in their businesses, digital channels are a first point of approach to their activities. In order to strengthen it, certain characteristics of the content transmitted are very important.

1. Useful messages

The recipient who receives information that can be applied to improve some aspect of their life will be more interested in following your digital content. It is even likely that they will find your company for the first time when they are looking for information of interest to them.

Moreover, the more useful a piece of content is, the more likely they are to share it with others, which will support your online reputation.

2. Identifiability

It is important to build a tone that identifies the values of your business. It should clearly convey the idea of why it is not perfectly substitutable for another.

In the digital world, businesses that do not bring something distinctive to the table run a serious risk of not being visible. You need to be not only noticed, but remembered. To a large extent, digital reputation arises from a sum of memories and emotional connection to the brand.

3. Consistency

Always keep in mind that a company’s digital footprint marks a path that can be traced. One of the difficulties that can jeopardise trust is the existence of different messages that may seem contradictory. Consistency is not about always expressing the same thing, but always the most appropriate thing, in line with the company’s project and values. There may be changes, but it is necessary to be very didactic so that the leap is understandable.

4. Empathy

When designing content, always think about the recipient. A common mistake is to send interesting messages, but not to the target audience. In many cases, it is necessary to design several different formats for different segments.

It is not only the content that matters, but also the form in which content is presented. For example, a lot of work must be done to ensure that the message is understandable for the target audience. In addition, a balance must be found in terms of the volume of information offered. It should not be overflowing, but neither should it be insufficient.

5. Credible messages

Exaggeration is an enemy of business reputation and, particularly, of online reputation. Everything you say must be true and sustainable. Otherwise, the criticism you receive, especially through social media, can be unrelenting. To be credible, it is very important that messages are properly targeted and well-argued.

6. Simplicity

Simplicity makes it easier to understand the message, which facilitates the recipient’s trust. It also facilitates interactivity. The person who understands what is being explained is in a position to ask questions about what they still has doubts about.

Thanks to simplicity, your messages can be received by a wider audience and will take less time to be understood and, let’s not forget, in the digital world time is a very valuable asset.

7. Update

On the one hand, the public wants to know your attitudes to industry trends. They need to know if you support them, if you reject them, if you have something to propose, how you adapt to the changes, etc. But even with old content, updating is necessary. Failure to keep up to date with what is being published can damage your online reputation.

8. Commitment to what is transmitted

The message conveyed should reflect the commitment of the company’s products to solutions to people’s real problems. In addition to the external reading, the commitment of digital content has an internal one. The company’s staff can take it as a guide for the efforts in which they participate.

The digital transformation offers enormous communication possibilities for SMEs. Building a good digital reputation requires that you take the utmost care in the messages you transmit.