The Distinction between Online Reputation Management and Search Engine Optimization

Online reputation management (ORM) has a broader application case, not only using search engine optimization (SEO) tactics, but also social media, blogging or review sites. Managing the online presence is an on-going process. The goal of online reputation management is also slightly different from that of search engine optimization. ORM efforts are directed towards moving negative content as low as possible in search results and elevate the positive one on the first page. At the same time SEO is targeted towards improving your ranking in search results of your website or page.

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  • Where does it appear?
  • Does your company’s web presence appear among the first page results?
  • Is there negative information anywhere you can see?
  • Try the search query for your employees as well.

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Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

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