The Differences and Commonalities of B2B and B2C Content Marketing Strategies

While B2B prospects might look very different, they are much like the B2C customers wandering through the mall or browsing online. They are looking for solutions to particular needs. Obviously there are differences between them, but the core driving force is similar. As a result B2B content marketing should be tweaked to meet the expectations of B2B purchasers.

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