The Content Marketing Landscape in the B2B Tech Enterprise Industry

Content marketing has become a core part of any successful B2B online marketing campaign. Creating content that is cost-effective and provides best conversion results can certainly be a challenge. In order to increase the chances of a successful campaign, you should always be aware of how the B2B marketing landscape looks like.

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  • Blogging
  • Whitepapers
  • Case Studies
  • Videos
  • Social Media
  • They want to get to know their vendors
  • Word of mouth is still relevant
  • They want a mobile-friendly experience
  • If Google trusts you, they trust you

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