The Benefits Small Businesses Can Enjoy by Using Video Marketing

2 min readMar 20, 2019


As a small business, you might have a sceptical view of video marketing, but it has become an effective tool to use, both for big and small companies.

Videos improve online presence, promote brand awareness, boost engagement, build trust, and can be inexpensive and easy to produce, but the main goal of video marketing for small businesses is generating sales.

Improve Brand Awareness

Video marketing builds brand awareness by introducing your business to a wider audience. Solely Facebook garners 8 billion video views per day on average.

The video format has proven to have an appealing nature, engaging the viewer and grabbing their attention. Moreover, videos can easily go viral, boosting in the process your brand recognition.

Simultaneously, video engagement can lead to communities being built around certain topics or principles. Comments and shares enable followers to help you build a loyal following. Video content that prompts discussion and feedback will have a higher chance to be further shared by viewers as well.

Boost Sales and Conversions

Video marketing can directly increase sales of a business. What better way to highlight a product than to see it in action? Product videos on your website can significantly increase conversion rates.

Data indicates that 75% of users who watched videos that explain the product or service have proceeded to purchase those.

Improve Social Engagement

As mentioned, video content has higher engagement potential than static content on social media platforms. Social media platforms have taken advantage of the trend and have integrated a lot of tools allowing everyone to create and share video content.

Social media platforms continue to bloom and estimates show an increase in number of users worldwide. Having a good online presence on social media where you can share your video content can be a cost-effective solution for any business.

Engagement is essential in the digital marketing world. When the content you create isn’t generating engagement, your conversion rates and traffic suffer. Therefore, create educational and relevant videos that will stimulate engagement and interest in your product or service.

Building Trust and Connections

When you look to expand your customer base, trust can be the defining aspect. Potential customers will feel more comfortable making a purchase if they trust and have confidence in your brand.

What videos enable your brand to do is connect in a more personal way with your audience — more so than with other content formats. Yes, you can communicate via blog posts with your customers, but the visual nature of videos is much more personal, especially when you have an interesting character as the leading figure for your video.




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