The 6 don’ts of Digital Marketing you should never forget

For the past decade, Digital Marketing has become a very important matter for companies and their Marketing departments. The existence of Digital Marketing within a company means that brands need to pay extra attention to their users and prospects from a new and different perspective. Companies have evolved from the “Brick and mortar” stores to having additional presence in the online world, where the scope is a lot bigger than what traditional companies were used to several years ago. There are still some companies that are just starting to learn about the digital world and the adaptation it needs to have on their marketing strategies, and how these will have to be adjusted in order to be able to respond to this new world for them. Digital Marketing can actually be taken slowly but it definitely needs to have a guide or a direction, provided by an expert. This will save company’s owners and CEO’s a lot of headaches, time and money. Once a company decides to go digital it cannot go back. It actually shouldn’t. So the best thing they can do is do their very best in this matter and have a strong, strategic and planned digital presence. There are of course many things that need to be handled carefully because if not, there are always risks. Creating a digital presence with a digital marketing strategy is creating at the same time a digital reputation. And that is something any company or brand will definitely want to take care of. There are a few things that companies should keep in mind, especially the things that should not be done. So here is the list of the six “Don’ts” in Digital Marketing that brands should never forget.

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Image courtesy of takomabibelot at Flickr.com
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Image courtesy of Sean MacEntee at Flickr.com
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Image courtesy of opensource.com at Flickr.com

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