Ten Formats to Use for Your Visual Content
Visual content is not only appealing, but also useful in marketing and promoting a brand. Visual content comes in different formats, which can convey a message in unique ways either by enhancing existing content or adding new formats to your content strategy.
Data Visualization — Data brings credibility to your content and, a proper visualization can uncover insights and show a different perspective. With data visualization you can improve many types of communication, from a presentation to a whitepaper. Even a single statistic shared online in a tweet can generate interest and engagement.
E-books — E-books are a great tool to showcase your expertise and provide your audience with insightful information. Highly specific knowledge can easily become boring, so consider mixing it with visually impactful communication, whether it’s visualizing data or through supporting imagery.
Infographics — Infographics have become a popular medium for sharing information for several years. The simple, yet compact format is visually stimulating, insightful and makes it easy to be shared. Abstract concepts can be explained much easier in a concise manner with an animated graphic.
Annual Reports — An annual report for your organization is akin to an ongoing presentation of your brand story and success. Make this content engaging to capture your reader’s attention and build a connection with reader.
Interactive Elements — Interactive elements are beneficial because they spark the curiosity of the reader and gets them to engage with your content. This can be a simple slideshow or a complex data set to explore — interactive elements make comprehension easier and actively seek the attention of your audience.
Micro-Content — Micro-content is a budget-friendly method to create content. You can do this by re-purposing content or extracting specific insights from your other content. Enhance its message with visual content to extend the life of your content and ignite renewed interest.
Presentation Design — A good presentation enhances the way you transmit your information, establish your reputation, and make an impact on your audience. You may use visual content to support your argument, graphics to break down a concept, or a video to intro the presentation.
Explainer Videos — Explainer videos are useful tools to help introduce your company, explain your product, guide your audience through a process, or offer a helpful tutorial.
Video — Video has exploded in popularity over the past years. Social media networks have embedded video into their platforms as users have embraced the video format for consuming content. If you want to get more exposure, video can give you the reach.
