Tapping into the Emotional Aspect to Build and Promote a Business Brand

Since branding is an intangible aspect of a business, there are different ways to approach it, and there is no universal method to getting it right. There is no clear cut path for shaping a brand.

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  • Emotional Benefit: This benefits the user’s quality of life, e.g. an upgraded stereo may enhance the user’s driving experience.
  • Adds Value: This type of feature will add value but most customers won’t purchase it based on this feature. This can help differentiate your product from your competitors’.
  • Will Buy: A highly valuable feature to customers that will convince them to buy the product.

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