Strategies You Can Use to Reposition Your Brand

Often in business, there comes a stage in the life of a brand when it needs to undergo a transformation or be re-launched to achieve new heights. This doesn’t happen only to brands that aren’t doing well, but also for those that are seeking to reach new levels.

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  1. Brand extension to items in a related product line: In this case the brand name is extended to the products within the same category but have entirely different use cases.
  2. Brand extension to items in an unrelated product line: In this categorization brand name is extended to the items, which are unrelated to each other. For example Tata has brands in Steel, Automobile and Salt.

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