Start Lead Generation Even When your Website is under Construction
In the earlier stages, you may not have the time and resources to get your website ready in time for launch. And you don’t necessarily need to have a completed website to start attracting leads for your business. Moreover, you can leverage a website launch to generate interest and buzz for your audience.
Starting marketing activities as soon as possible, even before the launch has two benefits:
- You can capture opportunities early on
- Early lead generation will positively influence the launch
Having a healthy pool of leads to get paying customers from is vital for your business’ success. You should slowly build a list of people who have opted-in for business communication so that you can target them with further communication and notify them when you launch.
Leverage Social Media Tools
Social media platforms are the perfect medium to reach out to people while your website is under construction. With social networks you have the opportunity to use tools for engagement and establish a lead-base.
You can try social listening and sentiment analysis to start collecting leads from social media.
With social listening you can get clearer picture of what’s happening online. Content and information are constantly changing and updating online.
You can get helpful information about people who are potential leads for your business. With this information, you can contact them with a personalized offer. You can also understand how to create content that’s more effective in driving leads once you launch your website.
Create Giveaway Contests
A giveaway contest is an effective tool to build a positive relation with your audience and widen your leads funnel.
Giveaways can generate interest and excitement, as you make people feel rewarded for interacting with you. Giveaways are also great to get engagement on social media and improve your brand image while expanding the reach.
Complement your list of leads by asking users to submit their emails to participate. You can send them information about the giveaway and then use promotions to convert them into customers later on.
Use a Coming Soon Page
Even if your website is not finished, it can still be an asset that generates leads. Create a ‘Coming Soon’ landing page, to stand in for your unfinished website.
You can use it to strategically promote your website launch by providing an interesting setting on the landing page with some bits of information and an opt-in form for anyone interested to find out first.
This type of landing page builds anticipation ahead of a release. People will be willing to sign up with to get updates on your product and its launch. This way, your lead generation efforts will centre around your launch.